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Input to a strategic review for Benenden School

We were delighted to have the opportunity to work with one of the most prestigious independent schools in the UK.

We were asked to provide research and insight to support Benenden School’s future strategic direction in order to ensure that the school’s offer remains aligned to demand.

We conducted both qualitative and quantitative research including online surveys and a series of in-depth telephone interviews with different stakeholders.

We canvassed past and potential customers as well as parents at partner schools and in the wider market.

We were able to access valuable samples of these hard-to-reach target parent groups through adopting innovative approaches.

We produced several audience specific reports and an overall insight report detailing our key findings and recommendations to contribute to Benenden School’s strategic review.In addition,
we provided separate reports for participating partner schools.

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