What we do
Impact Stories is an evidence-led strategy, insight and evaluation consultancy
We provide the highest quality research and insight to shape the strategic thinking and planning of organisations internationally. We tell compelling, evidence-based stories for organisations by translating data into action-oriented insights and evaluations.
By providing a coherent narrative to our work, we help clients to understand their environment, their customers and competitors and to apply learning to improve their strategy, planning and communications.
We undertake projects globally across business, government, sector organisations, universities, schools, NGOs, Funders and 3rd sector organisations.
Our expertise
We are experts in the collection, collation and synthesis of evidence from both primary and secondary sources, online and offline
We have expertise in the specification, design and use of all qualitative and quantitative research tools.
We are fluent in the full range of research and analysis techniques, both qualitative and quantitative.
We can develop and apply all forms of programme planning and evaluation including Theories of Change, Logic Models and OECD DAC frameworks.
We are experts in data bricolage, the combination, synthesis and interpretation of data and insights of different types and from different sources. Our capabilities in statistical analysis and market modelling enable us to add clarity and depth of understanding to base data.
Our research, evaluation and analysis is supported by AI and machine learning.
We help clients
- to understand their stakeholders, customers and markets
- to Plan, Monitor and Evaluate projects and programmes
- to embed insight and learning
- to respond to market and competitive changes
- to take advantage of opportunities
- to make strategic decisions
- to tailor compelling communications
Research and Strategy
We have expertise across the full range of primary and secondary research methodologies. We run quantitative surveys using state of the art technology, We undertake focus groups, deliberative workshops and senior stakeholder interviews.We recognise that in the real world, data is imperfect and often ‘messy’.
We have expertise in collating, illuminating and making sense of structured and unstructured information from primary and secondary sources to provide actionable insights and direction for organisations globally.
Our research-based services include:
- Primary and secondary research
- Market strategy
- Customer segmentation
- Marketing, branding and communications
- Stakeholder management and reputation research
- Research strategy and Quality Assurance
Insight and Analysis
We have expertise in all forms of quantitative and qualitative data analysis.
We are fluent in thematic and textual analysis of qualitative data.
Our statistical and analytic techniques include multi-variate regression, cluster and factor analysis, conjoint modelling and Monte Carlo simulation.
Increasingly, our insight and analysis is supported by the use of AI tools.
Our insight and analysis services include:
- Data analytics
- Market modelling
- Forecasting
- Evidence mapping
- Conjoint Analysis
Planning, Monitoring, Evaluation and Learning (PMEL)
We deliver evidence-led support to programme and project planning and evaluation.
Our PMEL services allow clients to develop more impactful programmes, to monitor progress and to tell the story of the achievements and successes of their initiatives and interventions.
We approach any project around Monitoring and Evaluation by looking at the four fundamental purposes – Accountability, Communication, Making Better Decisions and Learning and Improvement.
Learning and Improvement is key; our aim is to identify what worked well and what worked less well to provide an objective basis for deciding how to create greater impact and to use resources more efficiently in the future.
Our PMEL services include:
- Programme planning for impact
- Theory of Change (ToC) Development, logic model and outcome mapping
- Formative and summative project and programme evaluations
- Programme monitoring
- Systematic evidence reviews
- Lessons learned and identifying areas for future improvement
- Economic impact assessments
- PMEL training
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